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PART D - AGENCY BUDGET STATEMENTS
AUSTRALIAN WAR MEMORIAL

SECTION 2 - OUTCOMES AND OUTPUTS INFORMATION

Australian War Memorial Outcomes and Output Groups
Output Cost Attribution
Changes to Outcomes and Outputs
Trends in Resourcing Across Outcomes
Outcome 1
Description
Budget Measures Affecting Outcome 1
Australian war Memorial Resources Outcomes and Outputs
Table 2.1.1 – Total Resources for Planned Outcome 1
Contribution of Outputs to Outcome 1
Performance Information for Outcome 1
Table 2.1.2 – Performance Information and Planned Level of Achievement, 2002-2003
Evaluations
Competitive Tendering and Contracting

AUSTRALIAN WAR MEMORIAL OUTCOMES AND OUTPUT GROUPS

Australian War Memorial	$'000
Director: Maj Gen Steve Gower

Total Price of Outputs	38,024

AWM Outcomes Appropriation	33,004

Total Administered Expenses	-

$'000		$'000
Outcome 1 - Australians remember, interpret and understand the Australian experience of war and its enduring impact on Australian society through maintenance and development, on their behalf, of the national memorial and a national collection of historical material, and through commemorative ceremonies, exhibitions, research, interpretation and dissemination.		Output 1.1 - Commemorative Ceremonies: Major national ceremonies, particularly ANZAC Day and Remembrance Day, and other commemorative ceremonies are conducted and promoted in a fitting and dignified manner
		Total Price	593

		Output 1.2 - National Memorial and Grounds: The Memorial building and grounds are conserved and developed as a national memorial to Australians who served and died at war.
Total Price	38,024
Dept Outputs Appropriation	33,004	Total Price	4,555
Administered Expenses	-
		Output 1.3 - National Collection: A National Collection of historical material related to Australia's military history that is developed, managed, preserved and interpreted to make it accessible.

		Total Price	12,951

		Output 1.4 - Exhibitions: Development and maintenance of the Memorial's permanent and temporary exhibitions and a program of travelling exhibitions.

		Total Price	7,772

		Output 1.5 - Interpretive Services: Understanding of Australia's experience of war is enhanced, through provision of school and public education and interpretive programs and public events.

		Total Price	2,178

		Output 1.6 - Promotion and Community Services: Promotion of the Memorial as an outstanding national institution and assistance to the community to understand the Memorial's roles, activities, programs, relevance and future.

		Total Price	3,829

		Output 1.7 - Research and Information Dissemination: The conduct and stimulation of historical research and dissemination of knowledge and understanding of Australia's military history.

		Total Price	3,957

		Output 1.8 - Visitor Services: Visitors are provided with a standard of service service that enhances their experience and encourages them to return and promote others to visit.

		Total Price	2,189

OUTPUT COST ATTRIBUTION

Output cost attribution is handled via the Memorial's Financial Management Information System (FMIS). All Memorial activities are assigned to cost centres which are aligned to a corporate output. Overhead costs are attributed to outputs via a variety of methods, for example, Information Technology costs are based on the allocation of personal computers, energy costs on space allocations, human resource costs on staff numbers, etc.

CHANGES TO OUTCOMES AND OUTPUTS

There are no changes to the Memorial's Outcome or Outputs for 2003-2004.

TRENDS IN RESOURCING ACROSS OUTCOMES

Funding for Australian War Memorial Travelling Exhibitions and School Wreath Laying ($640,000) have been included in the Department of Veterans' Affairs Outcome for Commemoration and will be transferred to the Memorial as these two activities are administered by the Memorial and contribute more directly to the Memorial's Corporate Outcome.

OUTCOME 1

Australians remember, interpret and understand the Australian experience of war and its enduring impact on Australian society through maintenance and development, on their behalf, of the national memorial and a national collection of historical material, and through commemorative ceremonies, exhibitions, research, interpretation and dissemination.

DESCRIPTION

The Government's Outcome for the Australian War Memorial (AWM) includes all functions required of the Memorial under the Australian War Memorial Act 1980. The eight Corporate Outputs each contribute to this one Corporate Outcome. During 2003-2004 the Memorial will contribute significantly to its planned outcome by producing the specific outputs detailed in the Corporate Plan.

The Centenary of Federation funded ANZAC Hall will be enhanced as an integrated object theatre experience with the completion by December 2003 of the exhibition The Great Survivor, Lancaster G for George, and the further development of the 1918 display. Innovative public programs will continue to be developed for proposed and existing exhibitions in ANZAC Hall.

The Memorial's pre-eminent position will be capitilised on by maximising visitation to the Memorial, including innovative public programs that build on our third national tourism award, the return of G for George and other gallery enhancements. A broad range of outreach activities will be continued, including travelling exhibitions.

The concept for the new "East Building" that is envisaged on the site master plan will be put forward to Government for consideration in the context of the 2004-2005 Budget. The construction of this building will subsequently allow the development of new post-1945 galleries, including Korea, Vietnam and Peacekeeping, within the Memorial building. Some staff and storage would transfer from the Memorial building to accommodate the new galleries.

An important project in 2003/2004, subject to cost planning, will be the implementation of the staged development of the precinct master plans. This may include the enhancement of the parade ground and the forecourt, employing materials appropriate to the site.

Collection deficiencies will continue to be addressed, major conservation programs completed in accordance with key plans, documentation, accommodation and storage needs progressed. A particular effort will be made to identify, conserve and document key objects for post-1945 and other identified priorities, and implement collection development, storage and documentation plans.

BUDGET MEASURES AFFECTING OUTCOME 1

There are no measures affecting this outcome.

AUSTRALIAN WAR MEMORIAL RESOURCES OUTCOMES AND OUTPUTS

Outcome 1 - Australians remember, interpret and understand the Australian experience of war and its enduring impact on Australian society through maintenance and development, on their behalf, of the national Memorial and a national collection of historical material, and through commemorative ceremonies, exhibitions, research, interpretation and dissemination.

Table 2.1.1 - Total Resources For Planned Outcome 1
	Estimated Actual 2002-03 $'000	Budget 2003-04 $'000
Administered Appropriations
Appropriation Structure 1999-00	-	-

Total Administered Appropriations	-	-

Departmental Appropriations
Output 1.1 - Commemorative Ceremonies	1,190	593
Output 1.2 - National Memorial & Grounds	13,754	4,555
Output 1.3 - National Collection	62,019	12,951
Output 1.4 - Exhibitions	5,399	5,052
Output 1.5 - Interpretive Services	2,522	2,004
Output 1.6 - Promotion & Community Services	4,126	3,703
Output 1.7 - Research & Information	2,599	2,084
Output 1.8 - Visitor Services	2,578	2,062

Total Revenue from Government (Appropriations) Contributing to Price of Departmental Output	94,187	33,004

Receipts from other sources

Output 1.1 - Commemorative Ceremonies	-	-
Output 1.2 - National Memorial & Grounds	-	-
Output 1.3 - National Collection	-	-
Output 1.4 - Exhibitions	3,393	2,720
Output 1.5 - Interpretive Services	157	174
Output 1.6 - Promotion & Community Services	102	126
Output 1.7 - Research & Information	1,845	1,873
Output 1.8 - Visitor Services	102	127

Total Revenue from other Sources	5,599	5,020
Total Price of Outputs (Note 1)	99,786	38,024

TOTAL ESTIMATED RESOURCING FOR OUTCOME 1	99,786	38,024
(Total price of outputs and administered appropriations)

	2002-03	2003-04
Average Staffing Level	275	277

Note 1 - Appropriations from Government in 2002-03 included a capital use charge of $63.027m.

CONTRIBUTION OF OUTPUTS TO OUTCOME 1

The Australian War Memorial outputs of Commemoration Ceremonies, National Memorial and Grounds, National Collection, Exhibitions, Interpretative Services, Promotion and Community Services, Research and Information Dissemination, and Visitor Services assist Australians to remember, interpret and understand the Australian experience of war and the impact that war has had on Australian society. Commemorative ceremonies conducted by the Memorial provide a national focus for public remembrance of Australia's war dead. The Australian War Memorial building and grounds are a permanent national tribute to Australians who served in time of war. The national collection housed by the Memorial and exhibited within the Memorial building contains war relics and other tangible items, including works of art, film, photographs, sound recordings and printed and written records. These are exhibited and interpreted in a variety of ways to help Australians, most of whom have no experience of war, understand something of that experience and of the sacrifice made for them.

Australians are assisted by the Memorial in commemoration and understanding through visitation to the Memorial (approximately 800,000 pa.), visitation to travelling exhibitions (approximately 150,000 pa.), accessing the Memorial's website (approximately 1,500,000 user sessions pa.) and dissemination of research.

Table 2.1.2 below provides information on the strategies chosen to deliver Outcome 1 and shows the links between the outputs and the outcome.

PERFORMANCE INFORMATION FOR OUTCOME 1

Table 2.1.2 - Performance Information and Planned Level of Achievement 2002-2003
Effectiveness - Overall Achievement of the Outcome - (Measures, indicators and targets used as appropriate)
A significant number of Australians will visit or have access to the Australian War Memorial and its services, including exhibitions, travelling exhibitions, collections, website, Research Centre and research and interpretive programs. People will be actively involved in commemoration by attending the National ANZAC Day, Remembrance Day and other commemorative ceremonies held at the Memorial. As a result of their contact with the Memorial, there will be an increase in the level of knowledge and understanding demonstrated by Memorial visitors and clients.
Performance Information for Agency Outputs

Output 1.1 - Commemorative Ceremonies	Quantity: · Public support for major Memorial ceremonies · Number of other commemorative ceremonies held at the Memorial Quality: · Quality of ceremonies assessed on the basis of standard of protocol met · Visitor response, based on feedback received Price: $593,000

Output 1.2 - The National Memorial and Grounds	Quantity: · Maintenance and development work conducted on buildings and grounds · Amount spent on the national Memorial and grounds, also expressed as % of annual expenditure Quality: · Compliance with relevant codes and regulations Price: $4,555,000

Output 1.3 - The National Collection	Quantity: · Number of new items acquired · Number of items disposed of · Number of collection items that have been documented to a minimum standard on the Memorial's collection management systems · Number of collection items for which documentation has been enhanced or corrected · Number of collection items surveyed to record their condition · Number of collection items receiving conservation treatment · Number of collection damage incidents · Number of collection items that can be accessed via the Memorial's on-line public databases Quality: · % of the collection in storage that meets conservation standards for environmental conditions · Range, variety and provenance of the collection Price: $12,951,000

Output 1.4 - Exhibitions	Quantity: · Number of visits to the Memorial's exhibitions and travelling exhibitions · Number of tour venues across Australia Quality: · Qualitative evidence about increases in visitors' satisfaction/understanding · Quantitative evidence of exhibitions being of a high standard Price: $7,772,000

Output 1.5 - Interpretive Services	Quantity: · Range and number of interpretive programs and events on offer · Number of visitors who attend events or participate in programs · Number of school students who visit the Memorial and /or participate in programs Quality: · Qualitative or quantitative evidence about increases to participants' understanding · % of clients satisfied with quality of program/event, based on a sample survey Price: $2,178,000

Output 1.6 - Promotions and Community Relations	Quantity: · Amount of feature media coverage of the Memorial, based on number of media articles and television and radio reports · Range and number of promotional activities undertaken by Memorial staff · Number of user sessions to the Memorial's website and their average length of 'stay' · Number of visits to AWM travelling exhibitions · Geographic spread of travelling exhibition visitors · Number of visits to the Memorial · % of Memorial visitors that are making their first visit Quality: · % of remote visitors whose visit met or exceeded their expectations Price: $3,829,000

Output 1.7 - Research, Information and Dissemination	Quantity: · Number of AWM and AWM-supported research projects undertaken · Number of lectures given, articles or books published, and documentaries made by AWM staff · Sales figures for Wartime Magazine · Number of visits to the AWM's Research Centre · Number of collection items retrieved for and accessed by Reading Room clients · Number of research inquiries answered by Memorial staff · Number of website user sessions that access the Memorial's 'research' directories or database collections Quality: · % of Research Centre standards of service that are met · % of Research Centre clients satisfied with quality of visit Price: $3,957,000

Output 1.8 - Visitor Servicesss	Quantity: · % of visits to the Memorial that are repeat visits or that result from word of mouth recommendations · Average duration of visits to the Memorial Quality: · % of Memorial visitors who believe AWM has maintained or improved its standard of service since their last visit · % of Memorial visitors whose visit met or exceeded their expectations · Number of compliments received via the Memorial's Service Charter and visitors book · Number of complaints received via the Memorial's Service Charter and visitors book and actions taken to address complaints Price: $2,189,000

EVALUATIONS

Evaluations planned in 2002-2003 will include the second stage of a segmentation and positioning study of the Memorial's audience, with results to be implemented in the development of new public programs, and in marketing projects.

A remedial evaluation will be conducted for the new exhibition, The Great Survivor, Lancaster G for George. A summative evaluation of the Captured in Colour exhibition will be carried out.

An evaluation will also be conducted of the travelling exhibition Stolen Years during its national tour.

The Memorial will survey visitors to its website and clients who purchase items online.

COMPETITIVE TENDERING AND CONTRACTING

The Memorial will be tendering for the graphics for the new The Great Survivor, Lancaster G for George exhibition in ANZAC Hall in the latter half of 2003.

Subject to cost planning, tenders may be called for project management and construction works related to the Memorial Parade Ground.

PART D - AGENCY BUDGET STATEMENTS AUSTRALIAN WAR MEMORIAL