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Active & Out There
Actively Ageing
Actively Ageing Strategy 1999
– 2003
Breaking the Ice: A Guide to
Marketing to Maturity
Conference for Older Australians
– Interim Report
Don’t Call Me Granny – A Guide for
Communication Professionals
Don’t Stop for Menopause: A
Guide for all Active Women
Exercise for Older Adults
Friendships Matter – Leisure
in the Lives of Older People
Games Grandma Played
Getting Australia Active: Best practice for the
promotion of physical activity
Healthy Ageing and Physical Activity
Heidelberg Guidelines for
Promoting Physical Activity among Older Persons
HomeFront
National Physical Activity
Guidelines
Play On! – The Report of the Masters
Sport Project on Mature Aged Sport in Australia
Victorian Masters Sport Resource Kit
This manual is a joint initiative of the Brisbane City Council and the Australian Sports Commission and was produced in 1999. Active & Out There aims to assist recreation providers to program appropriately for people over 50 years of age. It looks at research findings in the older adult recreation sector and investigates best practice models addressing issues for this age group.
Brisbane City Council can be contacted on:
Tel: (07) 3403 8888
Two issues of Actively Ageing were produced by the Australian Sports Commission in 1998 and 1999. These magazines provide useful information on a wide range of issues relevant to exercise for older Australians.
Copies of the magazine can be obtained from:
The Australian Sports Commission:
Tel: (02) 6214 1103
This strategy was produced by the Queensland Department of Tourism, Sport and Racing. It contains useful information on the ageing population in Queensland and on initiatives to encourage participation in physical activity by Queensland’s ageing population.
To obtain a copy of the Actively Ageing Strategy contact:
Tel: (07) 3237 0098
Published by the Office of Seniors’ Interests in WA, this publication goes into more detail about segmenting the ‘older persons market’, identifying values and key influencing factors, and providing hints on communicating and marketing to the various segments within this market. It can be downloaded from http://www.osi.wa.gov.au/pubs/pub2.htm.
For further information contact:
The Office of Seniors' Interests
4th floor
May Holman Centre
32 St Georges Terrace
Perth WA 6000
Tel: (08) 9220 1111
Fax: (08) 9221 2247
The report highlights the need to further segment the seniors market and to present a more positive view of seniors that can help older consumers identify with the service you are offering. Available from www.health.gov.au/acc/
This booklet, produced by the Queensland Office of Ageing, contains facts and information about Australia’s older population and suggests ways of communicating more effectively with this market.
The information can be accessed via the Department of Families, Youth & Community Care web site at:
www.families.qld.gov.au/ageing/granny/contents.html
or www.families.qld.gov.au/families_first/seniors.html
or
Tel: 1300 135 500
This
is an essential read for anyone wanting to understand the impact that gradually
decreasing hormone levels can have on an active lifestyle and performance.
The book, written by veteran Australian athletes Wendy Ey and Judy Daly, contains
a wealth of information that will allow women to make informed choices in
the management of menopause and the successful continuation of an active lifestyle.
Copies of the book can be purchased for $14 including postage and handling from the Australian Sports Commission:
Tel: (02) 6214 1915
Fax: (02) 6214 1995
Email: pubs@ausport.gov.au
The American Council on Exercise has developed this book as a resource for fitness professionals. The book offers the essential information fitness professionals need to provide older adults with safe and effective fitness programming, from the physiology of ageing to the techniques and tools for motivating and communicating with older adults.
The book (ISBN 0-88-11-942-X) can be obtained through Human Kinetics at: http://www.humankinetics.com/
In 1995, Sport and Recreation Victoria and the Victorian Department of Human Services funded the Royal Melbourne Institute of Technology to investigate the role that leisure plays in helping older people build and maintain friendships. This report, released in 1998, is a summary of the findings of the investigation and contains useful information on the significance of leisure in building and maintaining friendships for older Australians.
Contact Sport and Recreation Victoria to obtain a copy of the kit:
Tel: (03) 9666 4200
The role of grandparents is one which has changed dramatically over the past ten or so years. For some it has meant taking on the role of carer – they are the ones waiting at the school to collect their grandchildren or take them to playgroup. Games Grandma Played provides ideas to get both grandparents and their grandchildren into physical activity. The book costs $6.50 plus $2.00 for postage and handling.
To purchase a copy of Games Grandma Played, contact the
Playgroup Association of Queensland
1st floor
396 Milton Road
Auchenflower QLD 4066
Tel: (07) 3371 8253

Developed by the Commonwealth Department of Health and Aged Care, this report describes approaches to promoting physical activity in Australia.
The report aims to provide an update of the evidence of the health benefits of physical activity; to describe the setting for effective programs, which might be considered ‘best practice’ approaches to increasing physical activity in Australia; to describe physical activity programs and initiatives in each State; and to document current national initiatives in physical activity promotion.
Older Australians make up one of the target groups identified in the report. To order a copy of this publication, contact:
Population Health Division Publications
Department of Health and Aged Care
Tel: (02) 6289 8654
Fax: (02) 6289 8360
Email: phd.publications@health.gov.au
This is a compilation of the evidence of the benefits of physical activity for older people.
Produced by NSW Health, this booklet is available from the Better Health Centre on:
Tel (02) 9816 0452, or it can be downloaded from the NSW Health web site at www.health.nsw.gov.au/public-health/
These guidelines, produced through the World Health Organization’s Ageing and Health Program, provide a good summary of the physical, psychological and social benefits of physical activity to the individual as well as to the broader community. They also provide guidelines for promoting and facilitating increased physical activity as well as implementing physical activity programs.
The guidelines can be downloaded from the WHO site at: www.who.dk/zoro/inv/aging.htm
This is a falls and accident prevention program developed by the Department of Veterans’ Affairs for veterans and war widow(ers) with a gold or white card.
The program has been specifically designed to prevent falls and accidents in the home of the ageing veteran and war widow – most of whom are aged over 70 – and targets veterans and war widow(er)s without major health problems.
It provides a free annual home assessment, with financial assistance towards recommended items or minor modifications where necessary to enable veterans and war widows to maintain independent living in their own homes for as long as possible by reducing the incidence of falls and accidents.
The HomeFront Helpline can be reached on Tel: 1800 80 1945
These guidelines refer to the minimum levels of physical activity required for good health. They are not intended for high level fitness or sports training. This resource is aimed at the participants, rather than the provider and, therefore, would be a useful resource for venues frequented by older Australians, eg seniors clubs, libraries, community centres.
The guidelines are adapted from the National Physical Activity Guidelines for Australians developed by the University of Western Australia and the Centre for Health Promotion and Research, Sydney, for the Commonwealth Department of Health and Aged Care.
For copies of the brochure and poster call 1800 020 103 (free call) and ask for the Population Health Division publications request line.
A joint project of the Confederation of Australian Sport and the Australian Sports Commission. This report represents the results of eighteen months research into the area of mature age sport in Australia and various recommendations for the future of mature age sport.
The report is available for $20.50 from:
Australian Sports Commission
PO Box 176
Belconnen ACT 2616
Tel: (02) 6214 1525
Fax: (02) 6214 1640
This kit was developed to maximise the quality and quantity of Masters Sports opportunities in Victoria. It is designed to improve Masters Sport services, address structural barriers and assist the sports industry to maximise the economic and social opportunities associated with the development of Masters Sport in Victoria.
Contact Sport and Recreation Victoria to obtain a copy of the kit: Tel: (03) 9666 4200

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