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Protecting the word Anzac

There are clear regulations around the use of the word ‘Anzac’ under the Protection of Word 'Anzac' Act 1920 (the Act) and penalties apply for the incorrect use of the term.  Permission from the Minister for Veterans’ Affairs is generally required to use the word ‘Anzac’ in a commercial context.

When can’t the word Anzac be used?

The Protection of Word ‘Anzac’ Regulations state that ‘no person may use the word ‘Anzac’, or any word resembling it, in connection with any trade, business, calling or profession or in connection with any entertainment or any lottery or art union or as the name or part of a name of any private residence, boat, vehicle of charitable or other institution, or other institution, or any building without the authority of the Minister for Veterans' Affairs.’
Protection of Word 'Anzac' Regulations 1921 (Cth)

Importing any 'Anzac' goods without the permission of the Minister for Veterans' Affairs is prohibited.

Commonly approved uses of the word ‘Anzac’

Generally, the use of the word 'Anzac' is approved in the name of businesses situated on a road, street, avenue or highway that includes the word 'Anzac', provided that the full name of that address is included, such as ‘Anzac Avenue Fruit Mart’. In such cases it is considered that the public would normally associate the name with its location rather than its traditional sense/meaning.

Applications for Anzac biscuits are normally approved provided the product generally conforms to the traditional recipe and shape, and are referred to as ‘Anzac Biscuits’ or ‘Anzac Slice’.  Referring to these products as ‘Anzac Cookies’ is generally not approved, due to the non-Australian overtones.

Penalties for the misuse of the word ‘Anzac’

For serious breaches of the Act, a penalty of up to 12 months imprisonment may apply. Under the Crimes Act 1914, a penalty of up to $10,200 for a natural person and $51,000 for a body corporate may be imposed by the Court, instead of imprisonment.

When can the word Anzac be used without permission from the Minister for Veterans’ Affairs?

  • The words 'Anzac Day' may be used in connection with certain events or entertainment held on 25 April itself, or on consecutive days including 25 April.
  • The word ‘Anzac’ may be used in the name of a street, road or park containing or near a memorial to the First or Second World War.

Background of the word 'Anzac'

Historically, ANZAC (Australian and New Zealand Army Corps) was an acronym devised by Major General William Birdwood's staff in Cairo in early 1915.  It was used for registering correspondence for the new corps. After the landing at Gallipoli, General Birdwood requested that the position held by the Australians and New Zealanders on the peninsula be called 'Anzac' to distinguish it from the British position at Helles.  Not surprisingly, the word was soon applied to the men of the corps who became 'Anzacs'.

Anzac or ANZAC?

It is generally advised that ‘ANZAC’ should be used when referring to the Australian and New Zealand Army Corps.  For other, more modern usages of the word (Anzac Day, Anzac Spirit, Anzac Centenary etc.), the Department of Veterans’ Affairs recommends ‘Anzac’. Most organisations have a preference for one or the other. 

Seeking approval to use the word 'Anzac'

You or your organisation must seek the Minister's approval to:

  • use the word 'Anzac' or a word that resembles it under the Protection of Word 'Anzac' Regulations or
  • import goods bearing the word 'Anzac' under the Customs (Prohibited Imports) Regulations

Every application to use the word 'Anzac' received by the Minister for Veterans' Affairs is considered on its merits. Matters the Minister may take in regard when making a decision include, but are not limited to:

  • the intent of the legislation to protect the word from overuse and misuse;
  • whether there is any commemorative link between the proposed use and the Anzacs and the Gallipoli campaign;
  • the views of the ex-service community;
  • whether an ex-service organisation will benefit by approving the use;
  • commercial aspects; and
  • commemorative and educational benefits. 

How to apply

Please send an outline of the proposed use of the word ‘Anzac’ to usewordanzac@dva.gov.au, along with any supporting information. 

What to include in an application to use the word ‘Anzac’

  • Background information – general information on your event or initiative.
  • Partnerships – other organisations involved in the running or staging of the project.
  • Financial information – the Regulations are first and foremost about stopping the use of the word ‘Anzac’ for commercial gain, therefore information on how a project is funded and any costs is important.
  • Intended usage of the word ‘Anzac’ – of particular note is the use of the word in the title or tagline of any event, along with any uses on merchandise and advertising.
  • Acknowledgements – how the word ‘Anzac’ will be associated with brands or corporations.
  • Importing – under the Customs (Prohibited Imports) Regulations 1956, Anzac goods cannot be imported into Australia without permission from the Minister.

Enquiries

Email: usewordanzac@dva.gov.au
Phone: 133 254
Regional callers: 1800 555 254

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