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Appendix D: Advertising and market research

In 2016–17, DVA undertook advertising and market research to assist in the development of policy and programs, and to inform the public about services, entitlements and commemorative activities. DVA also placed tenders, public notices and recruitment advertisements. DVA did not undertake any major advertising campaigns or make any payments to creative advertising agencies or polling organisations.

The following tables report DVA's expenditure on market research, direct mail services and media advertising in accordance with section 311A of the Commonwealth Electoral Act 1918. Payments of less than $13,000 have not been included.

Table D1—Payments to market research agencies in 2016–17
Organisation Service provided Amount paid
(including GST)
($)
ORIMA Research Pty Ltd 2016 Client Satisfaction Survey 220,370.201
Transition Taskforce Survey 19,000.00
Essence Communications Pty Ltd Marketing approach to the Sir John Monash Centre 75,000.00
Inside Story Marketing campaign to increase insurance sales 39,022.502
Kantar Public Market research to inform former serving Australian Defence Force (ADF) members of the support services available to those who experienced physical or sexual abuse in the ADF 42,000.00
Total   395,392.70
  1. Total amount of the contract over the four-year contract period (2014–17) was $397,000.01.
  2. Total amount of the contract over the two-year contract period (2016–18) was $52,030.00.

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Table D2—Payments to direct mail organisations in 2016–17
Organisation Service provided Amount paid
(including GST)
($)
National Mailing & Marketing 2016 Remembrance Day poster 34,530.00
2016 Remembrance Day mail-out 34,703.00
2017 Anzac Day education mail-out 29,181.00
2017 Anzac Day poster mail-out 42,133.00
Independent Print Media Group Vetaffairs newspaper packaging and lodgement 49,818.61
Total   190,365.61

Note: The amounts paid for these services relate to handling, sorting, packaging and related activities and do not include the costs of posting or producing distributed materials.

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Table D3—Payments to media advertising agencies in 2016–17
Organisation Service provided Amount paid
(including GST)
($)
Dentsu Mitchell Advertising, public notices and recruitment 271,556.78
Total   271,556.78

Note: 'Media advertising agencies' are the central agencies that place government campaign and non-campaign advertising in the media.

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